About Us

BSM Group, LLC (BSMG) is an Athlete Management and Consulting agency founded on the unique blending of business and legal acumen. BSMG provides strategic management services to identify and develop profitable business opportunities that compliment new and existing clients. At BSMG, we combine integrity, creativity, and honest communication to provide the most for our clients and partners.  

Our Team

Our Team

Kenny Banks

President 

Kenny is a graduate of James Madison University with a degree in Sports Management, Business.  While attending JMU, he gained first-hand experience in the administration side of college athletics while completing an internship under the Director of Basketball for the men’s basketball program. In 2011 Kenny joined Sports Management International as a Client Manager (a position held until 2017) where he assisted in the career management of several golfers on the PGA Tour, LPGA Tour, Web/Korn Ferry Tour, and personalities in golf media.  Kenny has also served as a part-time caddie on the LPGA Tour and has worked with several golfers from different countries.